The Ultimate Salon Email Marketing Strategy

Permission Marketing  |  Salon Email Marketing  | SEM Features |  SEM Benefits |  Salon Software

Salon eMail Marketing Strategy.Profit From the Salon Mailing List with Salon Email Marketing

Email marketing is a form of direct marketing which uses the email as a means of communicating special offers and seasonal promotions to a "targeted" audience with the prime purpose of enhancing the relationship of the salon with its current clients and prospects and to encourage client loyalty and repeat business.

Also salons should collect prospect information from their salon websites with a view to sending e-mails with the purpose of acquiring new clients.

eMail Marketing is Increasingly Important for Salons:

Salon Mailing List
Salon Mailing List
A mailing list provides the ability to distribute information to a wide range of specific potential clients at a relatively low cost when compared to printed media such as direct paper mail or printed newsletters, e-mail is far-less expensive.


Return on Salon Marketing Investment
Return on Salon Marketing Investment

An accurate return on investment (ROI) can be tracked and has proven to be high when done properly. E-mail marketing is second only to search marketing as the most effective online marketing tactic.


More Profitable Salon Marketing Campaigns and Response Time
Faster. More Profitable Marketing Conversions

The delivery time for an e-mail message is short compared to paper mailed advertisement.
A Salon Owner can politely "push" the promotion or message to its audience, as opposed to website advertising, which relies on a client or prospect to visit that website.


Easily Analyse and Improve Salon Marketing Campaigns
Easily Analyse Marketing Campaigns
E-mail messages can be tracked. A salon owner can track users via bounce messages, unsubscribe requests, read receipts and click-through's. These mechanisms can be used to measure positive and negative responses, and to correlate sales with marketing.


Generate Far Greater Levels of Repeat Salon Business
Generate Repeat Business

Salon Owners can generate repeat business affordably and automatically. Salon Owners can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them.


Environmentally Friendly Marketing as it is Paper Free
Environmentally Friendly

Email marketing is paper-free and therefore kinder to the environment. Tracking and response metrics enables salon owners to optimise future Email marketing by a process of testing variants and calculation results.

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