EXAMPLE Salon Email Marketing Results.

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Massive Salon eMail Marketing Savings and Huge Returns

Below is a table showing the true costs if you were to do this marketing by direct mail. You can see the potential is huge.

Take just one campaign example - your lost clients: A typical six stylist salon will have between 100-150 clients per month who do not return. The cost of sending mail shots to them over a year would be over £2,400. Even if you converted less that 10% to come back to the salon, those clients are worth over £28,800

Table showing Cost of Equivalent Direct Mail Marketing and Potential Returns Form Salon Email Marketing:
Campaign
Type
Promotion Type Send
Frequency
Equivalent Cost P/A
if Direct Mail **
Potential
Return
New Client
Survey
£10 off 2nd Visit Weekly Fixed £600 £12,480.00
Birthday
Cards
£5 off or FREE Blow Dry Daily Fixed £1,800 £4,320
Appointment Reminders N/A Daily Fixed £3,600 £2,080
Lapsed Clients
Promotion
1/2 Price Cut and Finish Monthly Fixed £2,400 £28,800
Mothers Day
Promotion
Free Champagne and Flowers Yearly Fixed £1,800 £2,880
Fathers Day
Promotion
Free Male Grooming Kit Yearly Fixed £3,600 £2,880
Colour Sale
Promotion
1/2 Price Colour Bi-Annual £3,600 £4,200
Send-a-Friend
Promotion
Free for a Friend Bi-Annual £3,600 £8,640
Christmas Gift
Promotion
Vouchers Yearly Fixed £1,800 £1,440
New Years
Promotion
£10 off any service Yearly Fixed £1,800 £1,200
Total Extra Revenue Potential: £68,920.00
   
** Total Equivalent Yearly Cost, assuming a 6 Stylist Salon with 150 clients per week: £22,800.00


Congruent Salon Sales and Marketing at Your Clients Pace!

Congruent Salon Sales and Marketing at Your Clients Pace
Salon Marketing at Your Clients Pace!

It can be easy to "overload" your clients with sales and marketing messages when they are in the salon and sometimes this can be a little overpowering for them. (Often leading to poor retention)

Conversely when you utilise email marketing you can drip-feed RELIVANT salon sales and marketing messages to your clients with
far less pressure and with far better results.

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