Permission Based Marketing, it's the Law!

Permission Marketing  |  Salon Email Marketing  | SEM Features |  SEM Benefits |  Salon Software

Permission Marketing.

Permission marketing is a phrase coined by the best selling author and marketing guru Seth Godin.

"Permission Based Salon Email Marketing will be the Golden Apple of Salon Marketing Strategies in 2010"Permission Marketing, the Golden Apple of Marketing Strategies

Mick Say
Salon Business Coach

Permission Marketing is used in marketing in general and email marketing specifically. The opposite of permission marketing is interruption marketing with direct mail referred to as "junk mail" and the email equivalent is referred to as "Spam"

How Does Permission Marketing Work?

Salon owners and salon staff obtain permission from their clients to send direct mail, electronic mail and text messages when they ask clients for their contact details including:

  • Home Address
  • Telephone Number
  • Mobile Telephone Number
  • eMail Address

These details are then entered into the Salon Computer Software or any other form of client database.

Once the client has freely given the above information to the salon and the salon employee has asked if the salon can send information to the client, the clients implicit permission has been obtained to send various forms of communication. For example, salon staff should ask the client if it is OK to send them email newsletters.

Permission Marketing works better than any other form of salon marketing because the client KNOWS that you are going to send and they EXPECT to receive marketing emails from your salon. And because your offers and promotions are only sent to people that are actually interested in your services and products your conversion rates begin to climb and you generate much more profit-per-client.

Salon Email Marketing allows salon owners to communicate with clients and prospects AUTOMATICALLY on a one-to-one basis using your client database to collate information and then automatically send offers and promotions that are:

  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Timely offers salon owners a highly effective and very profitable method of Permission Marketing to salon clients and prospects because we provide salon owners with the most sophisticated Salon Email Marketing Software available to salons today and we provide these services at cost effective prices.

Salon Website Marketing

A salon website which has been "optimised" to deliver local search traffic and has been designed to collect "leads" from each page of the website will deliver a steady and constant flow of new salon clients.

This form of Salon Website Marketing requires that the prospective client gives you their explicit permission to send promotional messages by entering their name and email address into a simple form on your website. and they opt-in to receive communication from you.

In the United Kingdom, an opt-in is required for email marketing, under The Privacy and Electronic Communications (EC Directive) Regulations 2003.

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