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Permission Marketing  |  Salon Email Marketing  | SEM Features |  SEM Benefits |  Salon Software

Salon Email Marketing System Overview.

Imagine a system that keeps in constant contact with your salon or spa clients, a system that shows how much you care and appreciate their business, a system that surveys every new client to see if their experienceThe Salon Email Marketing Cycle for Improved Profitable Salon Revenue of your salon or spa met with their expectations.

A system that sends a personalised birthday card to each client to wish them happy birthday from your team, a system that makes your clients feel special and keeps them informed of special promotions and events helping to make your salon the first choice for their hair or beauty needs. Imagine Salon Email Marketing.

Salon Email Marketing has been developed to do all of this and more, to help you automate your salon marketing simply by leveraging your existing and new clients details.

In this new and increasingly important "online world" in which we all now live consumers have come to rely upon and expect communication by email. It would be remiss of any salon owner today not to take full advantage of this situation and profit from the use of Salon Email Marketing.

Automated Email Marketing

Salon Valentines Day PromotionWorking on autopilot Salon Email Marketing can automatically send the following marketing emails. Salon Email Birthday Card

  • New Client Surveys
  • Birthday Cards
  • Appointment Reminders
  • Lapsed Clients
  • Mothers Day Promotion
  • Fathers Day Promotion
  • Colour Sale
  • New Year Promotion
  • Christmas Promotion
  • Send a Friend Promotion

Once we have completed the easy set up Salon Email Marketing runs on autopilot sendingt "targeted" Salon Marketing Emails to specified salon clients and prospects with the right message at the right time.

Email Survey FeaturesSalon Client Email Surveys to Improve the Client Experience

Use one of our template questionnaires or we will customise one to your specification. Each week all your new clients will be emailed a client questionnaire, you can decide to automatically reward them to get them to send the surveys back to you.

Use the information to see how well your individual stylists or therapists are performing and how your salon is performing as a team. This information is invaluable as a method of building more effective promotions and also plays a major role when preparing salon employee appraisals.

Salon Email Marketing: Reporting and Permission Based Marketing

Whilst conforming to the strictest email marketing guidelines Salon Email Marketing automates send scheduling and provides real-time tracking of all emails so that you can see who is opening the email and clicking on your links and special offers. This detailed reporting gives you the opportunity to analyse and perfect future email marketing campaigns.Salon Email Marketing Metrics

The easy to use control panel in your client area contains:

  • Colour and font toolbar
  • Text formatting
  • Personalization option
  • Email Auto responders
  • Email Campaign Templates
  • Email newsletter templates
  • Email promotions templates
  • Holiday and seasonal theme templates
  • Custom template option

Also in your client area you can view easy to read summaries including opt-out tracking. This form of marketing is extremely effective and more productive than traditional paper marketing because it is "permission based marketing" that is targeted to the right client at the right time.


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