BENEFITS: The Ultimate Salon Email Marketing System.

Permission Marketing  |  Salon Email Marketing  | SEM Features |  SEM Benefits |  Salon Software

What are the Benefits of Salon Email Marketing?Client Communication

Email Is an Increasingly Important Salon Marketing Tool. Email is now the primary means of business communication, ahead of the telephone and paper post.

Did you Know?

42% of business users check their business email while on holiday.
53% of business users check their email six or more times per day.
34% of internet users check their email continuously through the day.
96% of internet users' main reason for being online is email.

Save Time, Labour and Money and Increase Profits on Autopilot

No printing costs, no stamps to buy, no laborious letter stuffing.
Traditional direct mail costs upwards of 75p when you consider printing and postal charges and can take weeks complete. With email, the cost can be reduced to pennies per campaign and completed in hours.

It only takes a fraction of the time to create and send an email campaign compared to a traditional direct mail campaign. Overall, the return on investment (ROI) with email is 40 times greater than direct mail. The response rate of opt-in email with Permission Marketing is five times greater than direct mail.

There is no question that email is a growing and increasingly important Salon Marketing medium, if you feel that your Client Retention has been slipping over recent years it could well be at the hands of your competitors email marketing campaigns. For a small investment you could begin to improve your client retention quickly.

Increased Sales

Increased Sales

Fast Salon eMail Marketing Results
Minutes after sending out an email campaign you can start seeing responses, orders and appointments. You can time your campaigns to arrive at the optimum time for maximum response. With a Direct Mail Campaign you could wait weeks for responses.

Measurable Results
Measurable Results

Salon Email Marketing Email campaigns are trackable, with live statistics. You can easily test which message generates the best response and alter your campaign accordingly.
You can create an email in minutes as opposed to weeks in the "offline paper" world.

Targeted Salon Email Campaigns
Personalisation and Targeted Campaigns

Email allows your message to be personalised to the client and prospect. Instead of "Dear Client" you can address the recipient as "Dear Wendy" and send offers targeted to their individual preferences.

Improved Client Retention

Enhanced Client Loyalty and Client Retention
When you work with a Salon Email Marketing system you are consistently communicating with your clients and prospects with meaningful messages that keep giving them a reason to come back to you. Permission based marketing locks clients into your business.


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